Privacy Policy

This Privacy Policy explains how the website InfoYouCanada.com collects, uses, stores, shares, and protects information relating to its visitors.

The website is published and operated by ActiveView OÜ, a company registered in Estonia under Registration No. 16639782, with registered address at Kotkapoja tn 2a-10, Tallinn 10615, Harju, Estonia.

Advertising, traffic acquisition, and monetization services related to this website are provided by Plenus Media LLC, a company registered in the United States under EIN 35-2910477.

Personal information is processed in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) of Canada, the California Consumer Privacy Act as amended by the CPRA and comparable United States state privacy laws, the General Data Protection Regulation (EU 2016/679) and the UK GDPR, and the Brazilian Lei Geral de Proteção de Dados (Law No. 13,709/2018), each to the extent it applies to you.

By accessing, browsing, or using this website, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. Who We Are

Publisher, operator, and data controller
ActiveView OÜ
Registration No.: 16639782
Registered address: Kotkapoja tn 2a-10, Tallinn 10615, Harju, Estonia

ActiveView OÜ publishes and operates InfoYouCanada.com and determines the purposes and means of the processing described in this Policy.

Advertising, traffic acquisition, and monetization
Plenus Media LLC
EIN: 35-2910477

Plenus Media LLC provides advertising management, audience acquisition, and revenue optimization services for this website. In doing so it may process browsing and advertising data on our behalf or, for certain advertising activities, alongside third-party advertising platforms that act under their own privacy policies.

Privacy requests may be sent to [email protected] and will be routed to the entity responsible for the processing in question.

2. Scope of This Policy

This Policy applies to information collected through the website InfoYouCanada.com and its subpages.

It does not apply to third-party websites, applications, advertising landing pages, or services reached from this website. Those are governed by their own privacy policies, which we do not control.

This Policy should be read together with our Terms and Conditions, our Disclaimer, and, for residents of California and other United States jurisdictions with comparable laws, our CCPA notice.

3. The Website’s Role as a Publisher

InfoYouCanada.com publishes informational, journalistic, educational, and editorial content, and makes advertising space available on its pages.

The website:

• does not sell products or services directly;
• does not act as a payment intermediary and does not complete transactions on behalf of third parties;
• does not request banking information, credit card numbers, or government identification numbers;
• does not officially represent the companies, brands, government agencies, or institutions mentioned in its content, unless expressly stated.

Data used for ad delivery, performance measurement, and advertising personalization may be collected and processed directly by third-party advertising partners, in particular Google, under their own privacy policies. We do not have access to, or control over, all of the personal data those partners process.

4. Information We Collect

4.1 Information You Provide

We receive information that you choose to give us, including:

• your name and email address, when you write to us through the contact form;
• the subject and content of your message, and anything you include in it;
• your name, email address, website, and comment text, if you post a comment on an article;
• an email address you submit to receive communications, where such a feature is offered.

Providing this information is always voluntary. If you do not provide it, you can still browse the website normally; we simply will not be able to reply to you.

4.2 Information Collected Automatically

When you access the website, certain technical information is collected automatically through cookies, pixels, log files, and similar technologies, including:

• IP address and approximate location derived from it;
• browser type, version, and language;
• device type, screen characteristics, and operating system;
• pages viewed and links clicked;
• date, time, and duration of your visit;
• referring website or traffic source, including advertising campaign parameters in the URL;
• interactions with content and with advertisements;
• cookie identifiers, advertising identifiers, and similar device identifiers.

If you post a comment, WordPress also records the IP address and browser user agent used to submit it, as an anti-spam measure.

4.3 Information We Do Not Collect

We do not knowingly collect payment card data, bank account data, passwords for third-party services, government identification numbers, biometric data, precise GPS location, or health data. Please do not send this kind of information to us through the contact form or in comments.

5. How We Use Information

Information collected through the website may be used to:

• operate, maintain, and secure the website;
• deliver pages correctly and remember your preferences;
• measure audience, traffic, and page performance;
• understand which content is useful and improve what we publish;
• respond to messages, questions, and requests;
• send communications you have asked to receive;
• display advertising, including non-personalized advertising;
• display personalized advertising, where you have consented to it;
• measure the effectiveness of advertising and of traffic acquisition campaigns;
• detect and prevent fraud, spam, abuse, and unauthorized access;
• comply with legal and regulatory obligations;
• establish, exercise, or defend legal claims.

We do not sell personal information for money. Certain advertising activities may be treated as a “sale” or “sharing” of personal information under California law; see Section 16 and our CCPA notice.

6. Legal Bases for Processing

Where the GDPR, the UK GDPR, or the LGPD applies to you, we rely on the following legal bases.

a) Consent — GDPR Art. 6(1)(a); LGPD Art. 7, I
For non-essential cookies, tracking technologies, personalized advertising, and optional communications. Consent is free, informed, and specific, and you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

b) Legitimate interests — GDPR Art. 6(1)(f); LGPD Art. 7, IX
Used in a limited and proportionate way for non-personalized advertising, aggregate audience measurement, statistics, content improvement, website security, and fraud prevention. We weigh these interests against your rights, freedoms, and reasonable expectations.

c) Legal obligation — GDPR Art. 6(1)(c); LGPD Art. 7, II
Where retention or disclosure is required by applicable law.

d) Legal claims — GDPR Art. 9(2)(f); LGPD Art. 7, VI
Where processing is necessary to exercise or defend rights in administrative, judicial, or arbitration proceedings.

Under PIPEDA, we rely on your express consent where required and on implied consent for processing that is consistent with the purposes described in this Policy and with the reasonable expectations of a visitor to an advertising-supported publication.

7. Cookies and Similar Technologies

Cookies are small files stored on your device while you browse. This website, and the third parties named in Section 9, use cookies and similar technologies such as pixels, local storage, and device identifiers.

They are used to:

• enable the website to function and load correctly;
• remember preferences and consent choices;
• measure traffic and page performance;
• understand how visitors interact with content;
• deliver advertising and limit how often the same ad is shown;
• measure advertising effectiveness;
• protect the website against fraud and abuse.

Categories used on this website

• Strictly necessary — required for the website to operate and to keep it secure. These cannot be switched off.
• Performance and analytics — help us understand how the website is used, in aggregate.
• Advertising — used to select and deliver ads, cap frequency, measure results and, with consent, personalize advertising.
• Third-party — set by the external services listed in Section 9.

You can block or delete cookies at any time in your browser settings. Blocking strictly necessary cookies may prevent parts of the website from working correctly.

8. Consent Management

Where required by law — in particular in the European Economic Area, the United Kingdom, and other jurisdictions with equivalent rules — non-essential cookies and advertising identifiers are used only after you have given consent through the consent notice displayed on the website.

This website uses Google’s consent management solution (Privacy & messaging / Funding Choices), which operates under the IAB Transparency and Consent Framework. Through it you can accept, refuse, or configure the use of non-essential cookies and of personalized advertising, and you can change your choice later by reopening the consent notice.

9. Advertising and Third-Party Services

The website relies on advertising to fund the production of its editorial content. To operate the site and its advertising, we use services provided by third parties, which currently include:

• Google Ad Manager and Google AdSense — ad serving, delivery, and measurement;
• Google advertising technologies, including the DoubleClick cookie and related identifiers;
• Google Privacy & messaging (Funding Choices) — consent management;
• Meta Pixel — measurement and attribution of traffic acquisition campaigns;
• Google Analytics and comparable audience measurement tools, where enabled;
• Cloudflare — content delivery, website security, and aggregate performance analytics;
• ActiveView — technology and ad-serving services used by the publisher;
• hosting, storage, and email providers.

These services may use cookies, device identifiers, and similar technologies to collect information about your browsing, to measure audience and advertising performance and, where permitted, to personalize advertising. Each of them processes data under its own privacy policy and its own terms.

Information about how Google and its partners use data from sites that use their services is available at policies.google.com/technologies/partner-sites.

The list above reflects the services in use at the date of this Policy and may change as the website evolves.

10. Managing Your Advertising Preferences

You can review and change your advertising preferences at any time:

• reopen the consent notice on this website to change your cookie and advertising choices;
• Google Ads Settings: myadcenter.google.com;
• YourAdChoices (United States): youradchoices.com;
• AdChoices Canada / Digital Advertising Alliance of Canada: youradchoices.ca;
• Network Advertising Initiative: optout.networkadvertising.org;
• Your Online Choices (Europe): youronlinechoices.eu.

Turning off personalized advertising does not remove advertising from the website. You will continue to see ads, but they will be less relevant to you.

11. Analytics Opt-Out

Where Google Analytics is in use, you can prevent your browsing activity from being used by installing the browser add-on available at tools.google.com/dlpage/gaoptout.

This website also honours the Global Privacy Control signal where applicable law requires it. Because there is still no common industry standard for “Do Not Track” browser headers, we are not able to respond to that signal in a uniform way.

12. Sharing of Information

We may share information:

• with the service providers listed in Section 9, strictly to operate the website and its advertising;
• with Plenus Media LLC, for advertising management, traffic acquisition, and monetization;
• with professional advisers, where necessary and under confidentiality obligations;
• with public authorities, where required by applicable law or by a valid legal request;
• in connection with a reorganization, merger, or transfer of the business, subject to the protections described in this Policy.

We do not sell personal information for money, and we do not share your contact details with advertisers.

13. International Data Transfers

The website is operated from Estonia, its advertising services are provided from the United States, and several of its service providers — including Google and Cloudflare — operate global infrastructure. Your information may therefore be processed in countries other than the one you are in, including the United States and countries in the European Economic Area.

Where information is transferred out of the European Economic Area, the United Kingdom, Canada, or Brazil, we and our providers rely on the safeguards available under applicable law, such as adequacy decisions, Standard Contractual Clauses, the EU–U.S. Data Privacy Framework where the provider is certified, and comparable contractual and technical measures.

14. Data Retention

We keep information only for as long as it is needed for the purposes described in this Policy.

• Contact form messages — kept while the request is handled and for a reasonable period afterwards, so that we can respond to follow-ups.
• Comments — kept for as long as the comment remains published.
• Cookies and identifiers — kept for the lifetime set for each cookie, which varies by provider and is generally between a browsing session and 24 months.
• Server and security logs — kept for a short period for security and troubleshooting.

Where processing is based on consent, information is kept until you withdraw consent, until it is no longer necessary, or until you ask us to delete it. Information retained to comply with a legal obligation or to defend a legal claim is kept for the period required by law. Once the retention period ends, information is deleted, anonymized, or blocked from further use.

15. Data Security

We apply reasonable technical, administrative, and organizational measures to protect information against unauthorized access, improper disclosure, alteration, loss, destruction, misuse, and unlawful processing. These include encrypted connections (HTTPS), access controls, and security services provided by our infrastructure partners.

No method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

16. Your Privacy Rights

16.1 Canada (PIPEDA)

You may ask us to confirm whether we hold personal information about you, to give you access to it, and to correct it if it is inaccurate or incomplete. You may also withdraw consent, subject to legal or contractual restrictions and reasonable notice, and complain to the Office of the Privacy Commissioner of Canada.

16.2 European Economic Area and United Kingdom (GDPR / UK GDPR)

You have the right of access, rectification, erasure, restriction of processing, data portability, and objection, including objection to processing based on legitimate interests and to direct marketing. You may withdraw consent at any time and lodge a complaint with your national supervisory authority.

16.3 California and Other United States Jurisdictions

Depending on your state of residence, you may have the right to know what personal information is collected and how it is used, to access and delete it, to correct it, to opt out of the “sale” or “sharing” of personal information and of targeted advertising, to limit the use of sensitive personal information, and not to be discriminated against for exercising these rights. See our CCPA notice for details.

16.4 Brazil (LGPD)

Under Article 18 of the LGPD you may request confirmation of processing, access, correction of incomplete or outdated data, anonymization, blocking or deletion of unnecessary or excessive data, portability, information about data sharing, and withdrawal of consent, and you may object to processing carried out on other legal bases.

17. How to Exercise Your Rights

Send your request to [email protected], or use the contact form. Tell us which right you wish to exercise and give us enough detail to locate your information.

We may need to ask for additional information to confirm your identity before acting on a request, in order to protect you against unauthorized disclosure. We respond within the period set by the law that applies to you, and we do not charge for a first, reasonable request. Requests that are manifestly unfounded or excessive may be refused, with reasons.

An authorized agent may submit a request on your behalf where the applicable law allows it, with proof of authorization.

18. Privacy of Children and Teenagers

This website is intended for a general adult audience. It is not directed at children, and we do not knowingly collect personal information from children or teenagers without appropriate authorization.

If you believe that a minor has provided personal information to us, please write to [email protected] and we will take appropriate steps to remove it.

19. External Links

This website contains links to websites, applications, platforms, and services operated by third parties, including advertising landing pages.

We do not control and are not responsible for the privacy practices of those third parties, the content of their websites, their terms and conditions, or the security measures they adopt. We recommend that you review the privacy policy of any external website before providing personal information to it.

20. Changes to This Policy

We may update this Privacy Policy to reflect changes in the website’s activities, in the technologies and providers used, or in legal requirements, and to improve our privacy and security practices.

The current version is always published on this page, with the effective date shown below. We recommend reviewing it periodically. Continued use of the website after an update is published means you are aware of the revised version.

21. Contact

For any question or request relating to privacy and the protection of personal information:

Email: [email protected]
Contact form: infoyoucanada.com/contact-us/